Her LinkedIn went from 800 views to 18,000 — and inbound calls started coming.
Anne Willette
Executive Recruiter, Accounting & Finance · Charlotte Metro, NC
The starting point
Anne was doing what recruiters are often told to do: cold calls, mass outreach, corporate graphics and open-role posts. The activity was there, but the strategy wasn't.
Calls went unanswered, messages went unreturned, and her LinkedIn presence wasn't creating the kind of engagement or visibility she wanted.
Why Anne came to ORA
Anne first heard Alexis on the Elite Recruiter podcast and reached out directly. Their first conversation helped her rethink her goals and how she was approaching her day-to-day business.
She came away convinced that ORA could help her become more visible as an industry leader.
What we built together
ORA changed both the tooling and the positioning. Automation and outreach tools made her efforts more targeted and efficient, while her LinkedIn strategy shifted away from corporate posts toward content designed around her expertise.
The work also pushed Anne outside her comfort zone and strengthened her confidence as a market expert.
"My LinkedIn went from averaging around 800 impressions a post to 12,000–18,000 regularly, and my revenue is on track to double year-over-year. I've started getting inbound calls from potential clients."
Anne WilletteThe results
- LinkedIn reach increased from roughly 800 impressions per post to 12,000–18,000
- Inbound calls from potential clients — something she had not experienced before
- Clients and candidates now reference specific posts when they reach out
- Revenue on track to double year-over-year, with Q1 already doubled
The takeaway
Anne didn't need to make more calls. She needed to become visible and findable, so the right clients could start coming to her.
Your market already needs what you know. Let's make sure they see it.
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