They kept starting over. Now the pipeline feeds itself.
Emily De Silva
Co-founder, Cultivated Talent · Beauty Recruitment · Los Angeles
The starting point
Cultivated Talent was five years in and stuck on a loop: start, stop, repeat. Referrals would land, the team would deliver, and then — with the work done — they'd be staring at an empty client pipeline again.
The wins were real, but they never compounded. Emily and her co-founder Kelly wanted a pipeline that fed off itself instead of resetting every quarter.
Why Emily came to ORA
Platforms, cold outreach, networking events and one-off coffees had all been tried. Everything made them do the chasing.
What ultimately made the decision easy wasn't a pitch at all — it was a relationship. Alexis had been consistently showing up in their world, so by the time they met, it felt like reconnecting rather than being sold to.
What we built together
The shift was from chasing attention to earning recognition. ORA worked on Cultivated Talent's presence and positioning so their name started doing the heavy lifting.
When new systems were involved, Alexis walked them through each platform step by step. At industry events, people began approaching Emily and Kelly saying "you look so familiar" and "I've definitely heard of Cultivated Talent."
"It genuinely feels like ORA has skin in the game with your success — it's not 'here are the tools, go figure it out,' they're in it with you step by step."
Emily De SilvaThe results
- Q1 goal exceeded by more than 50%
- Quarterly target reached when the quarter was only half over
- Annual revenue goal raised mid-year
- New recruiter brought on to keep up with volume
The takeaway
Cultivated Talent didn't need to work harder. They needed a presence that kept working after the outreach stopped, so the pipeline finally stopped resetting to zero.
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