She stopped choosing between data and story — and started sounding like herself at scale.
Joanne Heyman
Executive Coach & Consultant · San Francisco Bay Area
The starting point
Joanne's marketing was professional, but it didn't fully sound like her. Content moved from week to week without a larger strategy behind it.
It was also mostly written — even though conversation is central to how she coaches and how she thinks.
Why Joanne came to ORA
Two things attracted her: an annual strategy that gave the content a clear direction, and a video-forward approach that matched how naturally she works through conversation.
Video wasn't something she had to force herself into. It was finally a medium that fit her.
What we built together
ORA came to planning and filming sessions with strategic questions that helped Joanne crystallize ideas and connect her own dots. Two longer idea sessions became weeks of content, with posts going out twice a week at a consistent time.
ORA also helped keep calls to action and audience engagement part of the process, so the content invited a response rather than just broadcasting.
"It's science and art: there are the metrics, ORA is constantly showing me what's landing, and there's the art of building something that actually sounds like me. My engagement got much meatier — real questions, real replies, real conversation."
Joanne HeymanThe results
- Engagement became deeper, with real questions and real conversations
- A predictable twice-weekly publishing rhythm
- Posts became a live testing ground for ideas from her book
- Greater visibility and confidence as the face of her brand
The takeaway
Joanne's win wasn't simply posting more. It was creating a consistent system that allowed her real voice to come through at scale.
Your market already needs what you know. Let's make sure they see it.
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