$300K-$500K in new revenue, 3 new partners, 10+ new jobs — in under 3 months with ORA.

The starting point

Katrina had built a successful boutique recruiting firm in the machine tool industry — 100% referral-based, strong relationships, deep subject-matter expertise. But referrals have a ceiling. Without a visible brand to pull new business in, growth stayed tied to who already knew her.

She needed an inbound engine. She needed consistency. And she needed someone who understood both marketing and recruiting to actually build it.

Why she came to ORA

Katrina didn’t shop around. When she asked her peers in the industry who they’d worked with, the answer kept coming back the same — ORA. Every recommendation was positive. The decision made itself.

What ORA built for her

ORA started by building Katrina’s Personal Blueprint — the strategic foundation that defined her voice, her brand positioning, and her go-to-market story. From there, that blueprint shaped a brand-new website and informed every piece of content going out.

The team captured Katrina’s authentic voice from day one — the subtleties of how she speaks, how she communicates, what makes her her — then kept refining the strategy around it. The result: content that sounded unmistakably like Katrina, deployed with the consistency she’d never been able to achieve on her own.

ORA also built out her outreach strategy on the candidate side — so the engine was working on both ends of the funnel simultaneously.

The results

Within two to three months, ORA transformed Katrina’s business:

• $300,000-$500,000 in new revenue generated
• 3 new partners brought on board to handle the growth
• 10+ new jobs actively in the pipeline
• An inbound funnel built from scratch — her firm’s first-ever source of leads outside of referrals, with prospects reaching out purely from LinkedIn visibility and the new website
• Zero cold outreach required — ORA’s content and brand strategy do the pulling
• The ability to say no to clients — demand now outpaces capacity