She used to win 1 in 10 cold clients. Now it's 7 in 10.

The starting point

Keva wasn't struggling. Twenty-five years into recruiting for the creative world, she'd "seen it all" — placements were landing, her name carried weight, her team grew and flexed with the work.

The catch was that her biggest ambitions never made it out of her own head. She knew exactly who she wanted to be: the creative-industry recruiter people came to for real advice, the trusted advisor. What she didn't have was the framework, accountability, or consistency to make that reputation visible on purpose instead of by accident.

Why Keva came to ORA

Keva got recruited by her own move. ORA's LinkedIn InMail hooked her — and she's the one who writes to hook other people for a living.

What sealed it was watching how they thought. Where she'd spin an idea into something complicated, they would calmly cut it back down: you're overthinking this, let's simplify. The outreach itself was the proof — intentional, well-positioned, built to earn a response.

What we built together

The whole project was translation: taking everything trapped in her head and turning it into work that actually ships. ORA gave her a roadmap and the accountability to run it.

As her authority became visible, it started reinforcing everything else she'd built — her email outreach, her website copy, and the way her conversations opened. The reputation was no longer a claim she had to make. It was something people could see before she said a word.