She was working 16-hour days and still stuck. Then she doubled her revenue.
Merissa Campbell, CPHR
Founder, Define HR · Engineering & Technical Recruiting · Canada
The starting point
Merissa was pouring 14-to-16-hour days into her business and still not seeing the results she knew were possible. She'd started as a generalist, "not making noise," blending in with every other agency.
Business came in fits and starts. She was motivated to the point of exhaustion, but she was working hard at the wrong things.
Why Merissa came to ORA
She'd followed ORA's world for a few years before committing. What eventually made it an easy yes was alignment — she felt genuinely in sync with Alexis, and the community around ORA made sense to her.
ORA didn't hand her a generic playbook or replace her voice. They kept her personality at the center.
What we built together
The first shift was finding her niche. Instead of competing as a generalist, Merissa got clear on serving engineering and technical hiring.
From there came LinkedIn content in her voice, outreach and email that got replies, and Loom video messages that helped her stand out. Monthly calls kept her showing up and testing new things.
"You could use AI for everything and get part of the way to what ORA does, but they do a shockingly good job of taking your personality and making the content actually sound like you — this is really mine."
Merissa Campbell, CPHRThe results
- Doubled her revenue within roughly the first year
- Doubled revenue during the year she had her first child
- Network grew from about 2,500 to over 20,000 connections
- Inbound client signed after quietly following her for years
- Walks into business-development calls from a stronger position of confidence
The takeaway
Her most unexpected win wasn't a number — it was confidence. The recruiter who used to blend in now shows up as unmistakably herself.
Your market already needs what you know. Let's make sure they see it.
Book Your Ora Hour