Revenue grew 35% and outreach response rates jumped 70%.
Neily Horan
Founder, Horan Hiring Solutions · Manufacturing Recruiting · Louisville, KY
The starting point
Neily's firm had a solid five-year base, but revenue had stalled. She wanted growth without having to become a full-time content creator while still running her recruiting desk.
The usual tactics — cold calling, email campaigns and an overseas sourcer — weren't producing reliable results.
Why Neily came to ORA
A friend who was already seeing results referred Neily to ORA. When she looked at ORA's own presence, she saw the kind of market authority and clear points of view she had been missing.
That made the decision to partner much easier.
What we built together
The first major shift was positioning. Neily already knew her specialty in manufacturing, engineering and maintenance recruiting, but ORA helped translate that niche into a market presence.
That positioning then guided her content, her outreach and her overall brand. People she had known for years — and assumed already understood what she did — began reaching out and asking for her perspective on the market.
"ORA is a really great value for a huge value-add: revenue is up 35% year-over-year, and my response rates on outreach are up 70%. People I've known for years now reach out and ask my take on the market."
Neily HoranThe results
- Revenue increased 35% year-over-year
- Outreach and messaging response rates increased 70%
- People from her existing network began coming to her for market insight
- Referrals increased as her authority became more visible
The takeaway
Neily didn't need another cold-calling tactic. She needed a visible position that made her expertise easier for the right people to recognize.
Your market already needs what you know. Let's make sure they see it.
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