He became known in his niche — and started getting business without outbound calls.
Steve Faulkner
Employee-Benefits Recruiter · Denver, CO
The starting point
Steve already had a reputation in his niche and some inbound business, but he didn't have a predictable marketing engine. He had tried email campaigns and writing on his own, but nothing consistently stuck.
He wanted recognition strong enough that people who didn't know him would still know who he was.
Why Steve came to ORA
The structure and the video process stood out. ORA could help create a full month of written and video content at once, while taking the editing burden away from Steve.
That left him free to focus on being comfortable on camera and sharing his expertise.
What we built together
ORA built a consistent content engine around Steve's expertise. The quiet audience members — the people who watch and read without ever commenting — became important.
Candidates and hiring managers started mentioning his content on calls, and people began recognizing him at industry events. His content became a consistent beacon rather than another task he had to remember to complete.
"Since working with ORA, I haven't had to make a single new business call. ORA has become my entire new business strategy, consistently bringing opportunities in while I focus on filling the searches we already have."
Steve FaulknerThe results
- 16,000+ impressions per week on average
- Inbound candidate calls from people who had been quietly following him
- New business without a single outbound call
- Candidates and hiring managers began bringing up his content themselves
The takeaway
Instead of chasing business through outbound calls, Steve built enough visibility that the right people could find him first.
Your market already needs what you know. Let's make sure they see it.
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